BRIEFING ROOM

The global market value of Airsoft guns was estimated to be approximately £1.6 billion (US$2.1 billion) in 2023. The increasing interest of millennials in extreme sports is expected to drive the sales of Airsoft guns at a Compound Annual Growth Rate (CAGR) of 8.3% during the forecast period. The industry value of Airsoft weapons is forecasted to reach £3.8 billion (US$4.9 billion) by 2034, rising from a projected £1.7 billion (US$2.2 billion) in 2024. Airsoft Mil-Sim, a simulated combat sport using replica firearms that fire plastic BBs, attracts over 60,000 participants nationwide at various locations, making it one of the fastest-growing outdoor activities in the UK. The global Airgun market is expected to reach £2.9 billion (US$3.8 billion) by 2027, up from £1.6 billion (US$2.1 billion) in 2021, with a projected CAGR of 8.2% during 2024–2027. Factors such as the presence of numerous market players and high market competitiveness have contributed to significant developments. Airgun shooting is among the most popular shooting sports in the UK, with over 6 million air rifles estimated in England and Wales alone. Airguns are utilized for both formal and recreational target shooting, with targets ranging from simple paper "bullseye" targets in indoor ranges to more intricate "field targets" set in woodland environments to represent typical Airgun quarry.

The Tactical Airgun and Airsoft Group (T.A.A.G), is redefining the boundaries of Airgun and Airsoft Adventure Sports. As an innovative force in the industry, T.A.A.G is dedicated to creating an unparalleled experience for enthusiasts through state-of-the-art facilities, immersive gameplay and a vibrant community. In this briefing, we will explore T.A.A.G’s rationale, aims, goals and the myriad of benefits to be offered to members and sponsors. The growing popularity of Airgun and Airsoft Sports presents a unique opportunity for T.A.A.G to establish itself as a premier destination for these activities. With the global market value of Airsoft guns estimated at approximately £1.6 billion in 2023 and expected to grow to £3.8 billion by 2034, the interest in extreme sports among millennials is at an all-time high. Similarly, the global Airgun market is projected to reach £2.9 billion by 2027, demonstrating significant growth potential. T.A.A.G aims to harness this momentum by providing top-tier facilities and experiences that cater to this burgeoning market. T.A.A.G is committed to becoming the leading hub for Airgun and Airsoft Adventure Sports by achieving the following objectives: • State-of-the-Art Facilities: Develop world-class airgun and airsoft ranges, including dedicated Mil-Sim environments and immersive target shooting experiences. • Community Building: Foster a strong sense of camaraderie and community among enthusiasts through competitions, team events, and social gatherings. • Innovation and Excellence: Continuously innovate our offerings to ensure that T.A.A.G remains at the forefront of the industry, providing unique and exhilarating experiences for members. • Education and Safety: Promote responsible and safe practices in Airgun and Airsoft Adventure Sports through comprehensive training and educational programs.   Joining TAAG comes with a plethora of benefits for both members and corporate sponsors: • Enhanced User Experience: Members will enjoy live access to, diverse gameplay scenarios, and exclusive events that elevate their Airgun and Airsoft interests. • Brand Visibility: Sponsors will benefit from high visibility through product placement, branding on uniforms and vehicles, and advertising during live-streamed events. • Market Engagement: By partnering with T.A.A.G, sponsors can directly engage with a highly targeted and passionate audience, driving brand loyalty and recognition. • Community Impact: T.A.A.G is not just about sports; it's about building a community where enthusiasts can connect, share their passion, and grow together.    The statistics underscore the significant opportunities within the airgun and airsoft markets: • The global airsoft gun market is projected to grow from £1.7 billion in 2024 to £3.8 billion by 2034, driven by an 8.3% CAGR. • Airsoft Mil-Sim games attract over 60,000 participants nationwide, making it one of the fastest-growing outdoor activities in the UK. • The global airgun market is expected to rise from £1.6 billion in 2021 to £2.9 billion by 2027, with a projected 8.2% CAGR. • Over 6 million air rifles are estimated to be in England and Wales, highlighting the widespread popularity of airgun shooting. T.A.A.G, is not just creating a business; they are crafting an experience that elevates Airgun and Airsoft Adventure Sports to new heights. With a clear vision, ambitious goals and a commitment to excellence, T.A.A.G is poised to become the ultimate destination for enthusiasts and a valuable partner for corporate sponsors. Join T.A.A.G on this exciting journey and be part of a community that celebrates the thrill of competition, the spirit of innovation and the joy of camaraderie.